Culture Identification & Development

In 2000 Gallup started tracking how engaged employees are at work. In 2021, their survey found, for the first time in a decade, that the percentage of engaged workers had declined. Barely over one-third of employees (34%) were engaged and 16% were actively disengaged.

This means that, even on your best day, you’re likely to have two out of every three employees disengaged. When employees are disengaged, their productivity suffers, and the quality of their work suffers. They clock in, do the bare minimum required to get paid, and clock out.

Can you afford to have two-thirds of your workforce disengaged? What if you could get better results without paying higher wages or cushy employee benefits?

While employee engagement might seem like an employee problem, it’s really a leadership problem. Lack of employee engagement isn’t the root of the problem. It’s a symptom of a weak or nonexistent leadership and company culture.

A strong corporate culture encourages your team members to take ownership, not only of their own actions, but of the results achieved by the organization as a whole. As the saying goes, culture eats strategy for breakfast, so even if you have a strategy in place to achieve your goals for your organization, you won’t get anywhere if you don’t have a corporate culture that supports that vision.

In our Culture Development Program, we help leaders understand that culture isn’t defined by a framed picture of core values that hangs on the wall. It’s lived by you and your people and measured through a series of critical checkpoints that reflect your environment’s path on the way to transformation.

We’ll approach cultural development as a team effort with meetings involving your people throughout the organization. It’s not enough to tell them what you want to achieve together. You must work through the more challenging opportunities together to live the culture you’ve committed to, knowing that different behaviors and attitudes don’t just change overnight.

Then you can have a team that is genuinely engaged and as committed to the corporate culture as you are. That’s when employees give their best and your organization creates forward momentum to achieve all its goals.